“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare, Romeo and Juliet
I had an idea for my new business venture. Now, it needed an identity.
Here’s how I went about it.
1) I coined a name. I started by creating a list of keywords that resonated with the concept. This involved Googling synonyms of words like “assistant”, “convenience” and “speed”.
I then searched various combinations of these words on GoDaddy to check what URLs were available and “www.tinkerdash.com” came back. I liked it. A two-word URL and only 99p for the year thanks to a promotion GoDaddy were running at the time. Done.
2) I found a logo. I used Google to search for images related to the same keywords I’d listed for the name. I filtered the results by usage rights = “labelled for reuse”. After trying a few different keyword combinations, this came back. I liked it. Done.
All in all, I spent about 30 minutes coming up with Tinkerdash’s basic identity. This was intentional so I could quickly move on to the stuff I considered most important, such as developing a basic service to test with people.
P.S. If you’d like to spend a bit more time choosing a business name, there are detailed guides out there specifically for this reason, such as this one by Startupbros.