Day 248: Try our new sales funnel

Thinking of creating your first sales funnel? Or may be you're looking for a sales funnel template? Well, here's a breakdown of what's inside the latest sales funnel for and why it's been included, ready for you to try on for size. Note, this funnel covers the "awareness" phases currently. It's in the process... Continue Reading →

Day 247: The dilemma facing internet marketers

Deciding to focus on Bodybuilding was just the start. It seemed to open a whole can of worms. What products do people actually want? How do I get their attention? And how do I introduce the solution without scaring them off? After a series of false starts including a video sales letter script, slides for... Continue Reading →

Day 214: Creating customer personas

Before creating the first paid-for product, it seemed prudent to understand the type of person who might be interested in buying. To do this I used a few sources of available information: 1) Sign-up form submissions: the landing page submission form used for the latest ad campaign included a drop down list, which prompted people to... Continue Reading →

Day 206: Time to start turning website visitors into customers

"If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results." - Tony Robbins Inspired by the rather surprising results of my latest Google Adwords campaign, I was feeling confident about the slight change in direction toward bodybuilding meal plans.... Continue Reading →

Day 199: When it’s a good idea to change direction

"Do more of what works and less of what doesn't." - Anon Sometimes in life, it pays to be receptive to feedback and be willing to change direction, even if it means swallowing your pride. That's exactly what I decided to do with Tinkerdash. It all started about a month ago... Upon receiving a free copy... Continue Reading →

Day 195: Stop trying to scale too soon!

“In order to scale you have to do things that don’t scale.” - Brian Chesky Like many new founders, I found myself a few months into my venture, Tinkerdash. I had a clunky, manual service and had completed some testing with users. It was now time to build something that could scale and take over the world,... Continue Reading →

Day 170: Rejection shouldn’t mean dejection: the benefits of being knocked back

"We all learn lessons in life. Some stick, some don't. I have always learned more from rejection and failure than from acceptance and success." - Henry Rollins Whether it's in a bar or at the business table, rejection sucks. It's a tough pill to swallow, though it's one that we're often encouraged to eat up... Continue Reading →

Day 161: I built my first chatbot in just 48 hours, here’s how it looked…

"If you're not embarrassed by the first version of your product, you’ve launched too late" - Reid Hoffman True to my word, today marked the day that Tinkerdash's first chatbot was released. And true to Reid Hoffman, it was basic. Very basic in fact. I'll first explain what the chatbot does and why, and conclude... Continue Reading →

Day 157: Never send an app to do Messenger’s job

"Besides black art, there is only automation and mechanization." - Federico Garcia Lorca Last week I attended TechHub's monthly demo event for the first time, hosted at Campus London. With just two demos left I was starting to think my experience would materialise to nothing more than a "nice time", which would have been fine, however,... Continue Reading →

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