Day 115: We might have found our niche but is it worth it?

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell

Less than a week into the month-long review, it became apparent why the five bloggers taking part might have chosen to sign-up. It seemed that they all had dietary needs that were more specific than the average supermarket shopper, for example, two out of five were gluten intolerant, two out of five were vegetarian and at least one was lactose intolerant.

I was chuffed that Tinkerdash could help people with something as difficult as a food intolerance but was this a niche that was going to be commercially viable? After all, Tinkerdash would cease to exist one day if not.

To find out, I used some of the techniques described in “How to create a million dollar business this weekend“, an article I’ve previously discussed, to estimate the market size of certain dietary needs and food intolerances.

What I found using Google Trends was that “recipes” and related terms were of significantly more interest to people than terms related to “meal planning” and “virtual assistant”. “Supermarket” had reasonable interest, as shown in the graph below. This was unsurprising, really.

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Over to Facebook Ads to narrow the search.

Using “recipe” as the primary term and filtering by people who are also interested in specific diets. Using the terms “Mediterranean diet”, “gluten-free diet”, “palaeolithic diet”, “low-fat diet” and “healthy diet”, the reach via Facebook in the UK alone was estimated at over 3 million people, as shown below.

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OK, so I didn’t go as far as calculating the average customer value but I did at least validate that lots of people have, or are interested in, specific diets and dietary needs. Plus, this number considers Facebook traffic only and does not include a whole host of other possible dietary needs. All-in-all, I was satisfied.

Onwards and upwards!

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