“Even through NASA tries to simulate launch, and we practice in simulators, it’s not the same – it’s not even close to the same.” – Sally Ride
The nerves were high. Palms were sweaty. It was finally time to launch my first proper business venture, Tinkerdash! (Well, pre-launch.)
After some final checks of the landing pages, sharing links and automated messages that I’d been preparing for the last week or so, I got to work. Here’s how the launch day went:
First, I shared the Tinkerdash Facebook page. I invited all of my Facebook Friends to “Like” my page. It took about 20 minutes to scroll through, with the occasional back-and-forth when Facebook tried to tell me I’d reached my daily quota of invites.
Next, I sent out emails to friends and family (about 20-30 in total), asking them to sign-up and share their referral link. Two friends who were helping with Tinkerdash also did the same. Below shows the email I used, again you’ll notice that it’s based on the email template used in Harry’s campaign:
Finally, I followed up with a few personal Whatsapp messages then crossed my fingers and hoped for the best!
At risk of checking the Tinkerdash campaign and social media pages every five minutes, I made a conscious effort to leave my laptop and phone alone. It helped that I was able to volunteer at a technology workshop with South London Cares for two hours in the middle of the day.
And at the end of the day…
We’d gained circa 200 Facebook page likes, 50 Twitter followers and most importantly, 47 email sign-ups via our landing page. Plus, we received a load of messages of support from friends and family.
Granted, we had not gathered thousands of emails on day one like Harry’s campaign but we didn’t need to. All-in-all, I was very pleased with how day one had gone!
P.S. Whilst relaxing later that evening, I happened to think about all of the worries I’d had about launching. Now it was done, I felt a sense of calm, realising that as usual, they’d been completely blown out of proportion. Sometimes we need to “just do it”, as a famous sportswear brand once put it.